High-value decisions in renovation and building products require careful research. Brands often serve multiple audiences at once, from homeowners and trade professionals to distributors and specifiers, each with different needs.
We help organisations create seamless product discovery and specification journeys, both online and in-store, turning awareness into qualified demand and measurable growth through research-led insight, digital experience design, and performance marketing.
The reality
FOR MARKETING LEADERS
Brands across renovation, interiors and building materials sit at the intersection of aspiration, practicality and performance and growth in this sector is rarely straightforward. Demand fluctuates, competition is intense and long sales cycles can obscure what’s really driving revenue.
You may recognise some of these challenges.
How we help
We’re an award-winning digital experience and performance marketing agency with over 17 years’ experience supporting brands across home improvement, building products, interiors and trade sectors.
- B2C Website of the Year
- Best Umbraco Partner Solution
- Best Umbraco Commerce Solution
- The Drum Digital Industries Award for Retail
We help brands design digital experiences that support product discovery, specification journeys, in-store engagement and trade relationships, all while delivering measurable commercial impact.
Proof it works
Our partnerships in home improvement go back years, and we’ve helped some of the UK’s biggest brands modernise, compete, and grow.
Ronseal
+39%
increase in leads
Valspar
23.4%
66% increase in conversions
Camira Fabrics
20:1
ROI
House of Rohl
245%
increase in #1 keyword rankings
“I can't speak highly enough of Enjoy. They are a crucial partner to our business and deeply integrated into our marketing efforts. They collaborate seamlessly with my team to the point where I consider them an extension of it. They are dedicated to providing value and solutions that drive profitable growth.”
“Working with Enjoy has been a genuine partnership. They’ve taken the time to understand our business, our heritage, and our goals, and translated that into a digital strategy that actually works. What started as a website project has evolved into a long-term relationship where they help us uncover new opportunities, challenge our thinking, and drive real commercial results.“
HOW WE SUPPORT
Home improvement spans national consumer brands, multi-region trade networks and product manufacturers operating across complex distribution ecosystems. Each requires scale, coordination and commercial clarity, not just lead generation.
Manufacturer and specification-led brands
Building materials, product suppliers and specification-led brands
Product and specification brands operate across layered B2B and B2B2C routes to market, often influencing rather than owning the final transaction. Marketing must support distributors, educate specifiers and build brand preference among end customers, all while proving ROI.
These organisations also require strong digital product experiences, from technical content and specification resources to product discovery tools and digital catalogues that help architects, designers and buyers make informed decisions.
Consumer home improvement brands
Kitchens, bathrooms, glazing and renovation brands
Consumer home improvement brands compete in high-consideration, high-cost acquisition environments. Growth depends on brand authority, performance efficiency and tightly optimised conversion journeys across showrooms, partners and digital platforms.
We also design digital experiences that support confident purchasing decisions, from product visualisation and configurators to showroom support tools and content journeys that guide customers from inspiration through to purchase.
Trade and professional networks
Multi-location trade brands, franchise groups and national installer networks
Larger trade brands face a different challenge: maintaining consistent demand and brand control across regions, branches or franchise partners. Lead flow must be stable, measurable and fairly distributed, without over-reliance on third-party platforms.
We help enterprise trade networks build scalable demand generation strategies, strengthen regional visibility without fragmenting brand equity, and create centralised measurement frameworks that provide leadership with clear performance oversight.
Talk to someone who understands home improvement.
Your products are built to last. Your digital growth strategy should be too.
Award winning digital
If you’re after a winning strategy, an immersive digital experience, or performance marketing that delivers bar-raising results, you’ve come to the right place.
Speak to a specialist.
Your clients trust you with their most important decisions. Your digital presence should earn that trust too.
