consumers don’t shop like they used to

AI is changing how people discover brands, research products and make buying decisions. But what does that mean for marketers?

Watch our Leeds Digital Festival panel discussion with marketing leaders from Enjoy Digital, Jacuzzi Group and Sherwin-Williams as we explore how customer journeys are evolving, why brand trust still matters and how marketers can adapt.

Watch the full discussion below 👇🏻

What you'll learn

Drawing on real-world experience from leading home improvement brands, our panel explores:

• Changing customer journeys: How AI is influencing the way people discover, research and compare products.
• Search and brand visibility: Why brands need to be visible before customers are ready to buy.
• Building trust: The importance of brand recognition, credibility and consistency in purchasing decisions.
• Connecting online and offline: How to create joined-up experiences across search, social media, websites and physical retail.
• Adapting your marketing strategy: Why understanding your customers and measuring what matters are more important than ever.

While the discussion focuses on home improvement, the insights are relevant to marketers across retail, manufacturing and consumer brands.